Mark Fidelman of Fanatics Media
http://bit.ly/1OAawrf compares Facebook ads to Influencers
both Facebook Ads and Influencer marketing are trying to connect the brand with the people who need their products.
First the differences:
Ads use algorithms and influencers use their community of followers
• Ads are rarely trusted and 47% of people admit to blocking them
• Influencers produce trusted content, and no one blocks them
• Ads are easier to launch and scale
• Influencers take time to launch and hard to scale
• Ads disappear after you stop paying from them
• Influencer content lives on forever in search engines – especially blogs and youtube
So now our research
• CPM’s (cost per thousand) for facebook ads average $7 - $12
• The average CPM for influencer marketing is $5 - $10
• The average CPC for Facebook is 28 cents
• The average CPC for influencer marketing Is $.16
All in all, the influencer marketing respects users better and is trusted more. It doesn’t disrupt the experience of users and it is more authentic.
However, Facebook Ads are still a powerful tool for any marketing team, and they open doors and reach places where influencers can’t.
Use both!
******************************************************
Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://www.fanaticsmedia.com
*******************************************************
Our Best Practices Guides:
Influencer Marketing Contact Us: http://www.fanaticsmedia.com/influenc...
Influencer Checklist: http://www.fanaticsmedia.com/influenc...
Webinar Guide: http://www.fanaticsmedia.com/free-web...
Small Business Marketing Bible: http://www.fanaticsmedia.com/small-bu...
**********************************************************
Find us on Social Media
Twitter: http://www.twitter.com/markfidelman
LinkedIn: http://www.linkedin.com/fidelman
Websites http://www.fanaticsmedia.com (digital marketing and ecommerce http://www.evolvesinc.com for influencer marketing
Instagram: http://www.instagram.com/markfidelman
Community Link http://www.fanaticsmedia.com/fandamonium or http://fanatics.influitive.com/users/...
-------------------------------------------------------------
-~-~~-~~~-~~-~-
Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook"
https://www.youtube.com/watch?v=fkpZ6...
-~-~~-~~~-~~-~-
TESTED: Influencer Marketing vs Facebook Ads | |
| 330 Likes | 330 Dislikes |
| 7,818 views views | 22,747 followers |
| How-to & Style | Upload TimePublished on 18 Jan 2017 |
Không có nhận xét nào:
Đăng nhận xét