In today's Need to Know Marketing, we discuss the Nike Breaking 2 hour campaign and the Chanel boomerang backlash .
Nike Equipped 3 marathoners with variations on its Zoom Vaporfly Elite sneaker for a "Breaking2" marathon race in Monza, Italy over the weekend that was intended to have one athlete finish in under two hours
Kipchoge ran the course in 2:00:25, missing the sub two-hour mark by less than 30 seconds and shattering the previous world record of 2:02:57.
Live videos of the race on Facebook, Twitter and YouTube racked up millions of views, per TechCrunch, with mindshare further raised by a #Breaking2 hashtag and social ads on Twitter. Nike paid all three runners to skip both the London and Berlin marathons this year.
Lessons learned here:
If your product can help break a record, and you do it with an influencer with a large audience, call us. We’ll get you the same results. You don’t need to be Nike to pull this off.
Chanel boomerang that costs $1325 in Australia offensive to the Aboriginal culture and Chanel has been accused of exploitation of the underprivileged and being ignorant.
Influencer Jeffree Star posted on Instagram about using the boomerang and has received a ton of backlash
Yes the boomerang is still in use by the Aboriginals, but it was also used by Europeans, notably, one was discovered in Poland dating to 30,000 years ago
Chanel apologized? Why? They are still selling them and good for them.
Besides the point that no serious sportsman or hunter would use a Chanel boomerang
The NYT article concludes that brands should learn from these multi-furors instead of repeating them, and chastises brands for not somehow predicting every single negative reaction from every corner of earth.
The NY Times is full of it, and you should do exactly the opposite of their advice. No one takes business advice from a fashion reporter, and neither should you.
Episode #5 Fanatics Media http://bit.ly/1OAawrf
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Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook"
https://www.youtube.com/watch?v=fkpZ6...
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Ep 5: Nike's Breaking2 and Chanel's $1325 Boomerang Backlash | |
| 46 Likes | 46 Dislikes |
| 1,658 views views | 22,747 followers |
| How-to & Style | Upload TimePublished on 22 May 2017 |
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